Ashley graduated from Coventry University with a BA (hons) in business studies. He is a qualified member of the Chartered Institute of Purchasing & Supply. His early career was spent with an e-tailer, as a buyer of software, before he joined one of the broadline IT distributors as a senior buyer, where he honed his analytical and interpersonal skills through dealing with global brands such as Cisco as well as channels independent of manufacturer control. Ashley has been with The Change Organisation since 2002. He is married to Brooke, and they had their first child, named Dexter in April 2014.