An Interview With Ashley Sterland

Tell us what you do for a living.

I’m Communications Director for The Change Organisation. The role encompasses marketing, lead generation, web development, E-commerce and systems management

Why are you the right person for this job?

I’ve been with The Change for almost 13 years so I have an intimate knowledge of our industry, our systems, what we sell and who we sell it to. I also have a penchant for all things IT, which certainly helps in the age of digital marketing.

What gets you up in the morning?

My internal body clock. I do set an alarm each day but I can’t remember the last time I had to rely on that to wake me. I’m definitely a morning person and find the early hours of each day the most productive

Who helped you get to where you are today?

I’ve always been a very conscientious worker, but that’s not always enough to get ahead. You need opportunities. So I’d have to say our Chairman for providing me with the opportunity to join The Change.

What is the best or worst business advice you have received?

The best business advice I’ve received is pretty fundamental and was offered to me by my Dad when I had finished University and began going to interviews to begin my career. The advice was to have a firm handshake and to maintain eye contact.

What advice would you give to someone starting out today in IT?

I would say listen to the experiences of your colleagues, work hard and make sure you are adding value in whatever role you have.

What’s running on your smartphone?

Various news and sport apps, Candy Crush (original and soda), Podcast Addict.

Tell us something most people do not know about you?

Whilst on tram at a night safari in Singapore on my honeymoon, some fiery hot chilli based Singaporean food I had consumed earlier in the day had decided that it was time to exit my body. I leapt off the tram in the middle of the Tapir enclosure and made a dash for the bushes but too late. Suffice to say that my boxers are still in Singapore zoo, and a taxi back to the hotel was hailed in favour of the coach which took us there. My new bride spent the rest of the evening washing my shorts in the hotel bath… and they say romance is dead.

What goal do you have to achieve before you die, and why?

To have reached a position where I am in a sufficiently strong financial position to allow me to retire and spend more time with my wife and son (and whatever other offspring make an appearance)

What is the best book you’ve ever read?

I’m not a big reader, so the selection to choose from is limited. I’d have to say ‘The Name of the Wind’ by Patrick Rothfuss

And the best film you’ve ever seen?

Indiana Jones and The Temple Of Doom.

What would be your Desert Island MP3s?

Frank Skinner Podcasts from his Absolute Radio show, Queens Of The Stoneage and Foo Fighters

What temptation can you not resist?

Video games. My opportunities to play are limited but show me an hour and I’ll show you how to get severely beaten by a bunch of 12 year old Americans on Call Of Duty.

What was your first car and how does it compare with what you drive now?

My first car was a beige Austin Metro which used to struggle going up hills and, due to a problem with the air filter, only used to do about 5 miles per gallon. I now drive a Lexus IS300 which is lovely.

If you could be any animal for a day, what would you be and why?

I think I’d have to be a domestic cat. Such a relaxed life they lead.

If you could take part in one event in the Olympics, which would you choose and why?

I always enjoy watching the diving, so probably that from the 10 meter platform.

If you were facing awesome peril and impossible odds, which real or fictional person would you most want on your side and why?

Indiana Jones/Harrison Ford, either the character or the actor as both seem pretty indestructible

Who was the last person you hugged and why?

My 1 year old, Dexter this morning. I usually go into his room each morning to say goodbye without waking him up. But I was a bit heavy footed today so I had to pick him up, give him a hug and make him a milk to get him back to sleep

Have you ever met anyone famous, if so who?, if not who would you like to meet?

I saw Matt King who plays Super Hans in Peep Show in Singapore airport but I didn’t really meet him. As for who I would like to meet, I would say Dave Grohl of Foo Fighters fame.

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