A DIGITAL SHOP WINDOW OF OPPORTUNITY

On every high street in every town, shop windows are now full of digital signs selling all sorts of retailers’ wares.  And it’s no longer just a stack of TVs showing football results on a Saturday afternoon. As one of the most effective sales and communication tools, it’s no surprise that forward-thinking estate agents all over the UK are turning to digital signage technology.

Whether used as a standalone system or alongside an existing window display, digital signs can inform, educate and persuade potential customers to use an estate agent’s services. As digital signage now utilises smarter content and dynamic interfaces, the integration of real-time data opens the door to a new world of possibilities.

As well as being visually impressive, the agency can also use it to display adaptive content which can be changed easily to suit the needs of the audience, or convey a specific message at any time of day or night. QR codes can also be used to allow the consumer to access all of the property details.

Attracting the attention of passers-by and encouraging further engagement, digital visuals will not only sell the quality of the homes but the estate agents themselves. And by replacing static posters, they also offer an excellent return on investment and can help to prevent costly reprints caused by incorrect information, price changes or spelling mistakes and typos.

With global research company MarketsandMarkets forecasting the digital signage market will grow at a rate of 8.9% per year between 2014 and 2020, it’s time to get on board or get left behind. Growth at this pace is expected to take the value of the digital signage market to about £9.4 billion, with estate agents a key industry sector.

A number of estate agents across the UK have already turned to digital signage to display a combination of real-time property feeds and promotional animations. This use of digital signage has helped industry leaders like Savills and Countrywide to sell their properties in an engaging and modern way, whilst reinforcing the companies’ brand to customers.

The Change offers a digital signage range of products with screens over 50 inches increasingly growing in popularity. And this demand is reflected in the expansive range of large display screens offered by The Change.

Our Unified Control Systems (UCS) also enable the user to integrate and control a range of audio visual and peripheral devices. Systems can be designed and configured to help users control the environment in an intuitive way through a single interface. The Change understands that versatility is key to an innovative and adaptive digital signage system that will be ideal for virtually every estate agents shop window.

Digital signage grabs your customers’ attention and influences their decisions to buy. The fundamental reason for using a sign – digital or not – is to display (and communicate) information, so if an estate agent can get their content right, then their digital signs will deliver results that far exceed traditional advertising formats.

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