THE SIGNS OF THE TIMES

Digital signage is everywhere you look but it wasn’t always like that.  What started with televisions stacked up in shop windows has become one of the most effective communications tools available. Now ingrained in virtually every industry sector, we explain what it is, where it’s used and the vertical markets utilising digital signage to reach an audience with a short attention span.

In basic terms, digital signage is a way to inform, educate or persuade using a digital display. Replacing traditional billboards and static posters, digital signage can incorporate HD display panels, LCDs, kiosk stations and computer monitors to display menus, sales information, advertising and other messages.

It can be a standalone system or part of a network of hundreds or thousands of signs. So why is digital signage so popular? In this age of technology, its compelling nature means that it engages with the audience in a much more efficient and cost effective way than static signage.

According to research company MarketsandMarkets, the global market for digital signage products is forecasted to grow at a rate of 8.9% per year between 2014 and 2020. Growth at this pace is expected to take the value of the digital signage market to about £9.4 billion and it’s hard to find an industry where digital signs are not used.

The major vertical markets using digital signage unsurprisingly include service industries such as retail, entertainment and banking. As an opportunity for advertisers to reach their intended audiences quickly and easily, the educational, government and transport sectors are also joining the digital revolution.

As the market for digital signage continues to evolve, so does the technology. Recent changes include operating software developed specifically for the application whilst content management software has also become more versatile. For multi-site displays, remote management solutions enable repairs to the network without individual and expensive service visits. But what about the digital sign itself?

Digital signage consists of LCD, LED, plasma display panels, projected images, scrolling message boards and electronic billboards. About half of digital signage revenue across the world is attributed to LCD and plasma displays – with screens over 50 inches increasingly growing in popularity. And this demand is reflected in the expansive range of large display screens that we offer at The Change.

We also provide Unified Control Systems (UCS) to enable the user to integrate and control a range of audio visual and peripheral devices. Systems can be designed and configured to help users control the environment in an intuitive way through a single interface. Versatility is key to an innovative and adaptive digital signage system.

Digital signage grabs your customers’ attention and influences their decisions to buy. It allows content to be changed quickly and with ease, whilst also removing the growing costs associated with print and distribution of traditional forms of advertising. As a result, it offers a cost-effective and efficient way to reach brand new audiences so embrace the digital signage revolution and you could be reaping the benefits for years to come.

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